Reasons Why Another Site Will Link To Yours
Search Engine Optimization May 28, 2011
Reasons Why Another Site Will Link To Yours
Here are reasons why another site will link to yours.
You pay them for a listing.
Directory listings are some of the easiest to get, but remember you must read and follow their guidelines carefully. Here’s an example of a listing for PatioShoppers.com that you’ll find at the Skaffe directory:
Patio Shoppers on Skaffe
Patio Shoppers on Skaffe
You’re a member of a Trade Association.
Join groups related to your industry, and you’ll soon find easy opportunities for links. For example, see the Woodworker’s Website Association site:
Cabinet Store on Woodworker’s Website Association
Cabinet Store on Woodworker’s Website Association
People are discussing your products.
People are talking about your products, as in this question about ShelfGenie.com published on Apartment Therapy. So, set up a Google alert to tell you when people publish and respond to any questions immediately.
Shelf Genie on Apartment Therapy.com
Shelf Genie on Apartment Therapy.com
You submit a tip
No matter what your business, you’ll have tips and tricks your customers will love and link to.
Do It Yourself
Do It Yourself
You comment on a book’s story.
Keep an eye on the news. You’ll be surprised how many stories you can comment on.
You’re a valuable resource.
Make sure you’re visible online so that writers can find you when they’re compiling a list of resources. A writer on a ‘road and movie’ trip through Arizona visits locations from famous movies. At the end of the article, he lists resources for anyone following in his footsteps.
Because you have an unusual business
People love crazy ideas, so if you’ve got one, flaunt it. Barberstops.com cries out for attention, and links like this one from CoolBusinessIdeas.com are the result:
You give an interview.
People love to hear stories, not dull business facts. Put yourself forward as an engaging interviewee, and you’ll get links like Bonobos.com got here at SmallBusinessAdvocate:
Because you help them make money
Help people make money, and you’ll have little problem getting links. Many bloggers have affiliate links for the products they write about and review. Offering an affiliate scheme can bring you extra sales and extra links, as it did with Estella-nyc.com:
You seek help
Isn’t it wonderful that you can get links just by asking people to help solve your problems? Appareo.com asked members at Marketing Profs what they thought about its mission statement and got a nice link as a result.
Because you encourage reviews
Look for every opportunity to have your products reviewed. Sites such as Mommy Enterprises invite companies to submit their products for review. The results include links like this one: Eleven on Mommy Enterprises.
Post excerpts from Ken McGaffin.
Also see
Submit your site and Webmaster resources to rank higher on Google
Keyphrase Jackpot
Keyword Roulette