Keyword Roulette : Finding the Perfect Phrase

High-Colume, High-Competition Keywords

These are popular search terms with massive traffic potential but fierce competition.

Example: “best coffee maker” (33.1K monthly searches, high difficulty).

Challenge: Dominated by established brands with strong backlinks and authority.

Strategy: Target them if you have resources to compete (e.g., exceptional content, aggressive link-building).

Low-Competition Jackpot Keywords

These hidden gems offer decent traffic with less effort to rank.

Example: “best mini coffee maker” (1,300 monthly searches, low difficulty).

Types:

Long-tail: “affordable SEO software for small businesses”.

Geo-specific: “Best sushi restaurant in Austin, TX”.

Question-based: “How to clean leather shoes at home”.

Advantage: Higher conversion rates due to specific intent.

How to Find the Perfect Keywords

Analyze competitors: Use Semrush or Ahrefs to spot keywords they rank for on page 2.

Use long-tail phrases: Tools like Keyword Planner or Exploding Topics identify low-competition terms.

Check search intent: Ensure the keyword matches user goals (informational, commercial, etc.).

Leverage location: Add cities or regions to keywords if serving local audiences.

Thought-Provoking Questions

Are you targeting broad keywords because they’re popular, or specific ones your audience needs?

What low-competition terms could position you as a niche expert?

Actionable Tips

Prioritize relevance: A keyword with 500K searches is useless if irrelevant to your business.

Mix high and low: Balance competitive terms with long-tail keywords to build authority gradually.

Update old content: Continually optimize your website. For example, refresh existing posts with new keyword data to boost rankings.

 

Example Table: Keyword Trade-Offs

Keyword Type	Volume	Competition	Best For
“Weight loss tips”	High	Very High	Established brands
“Easy weight loss for moms”	Moderate	Low	Small businesses
“Best pizza in Chicago”	Medium	Low

Final Takeaway

Start with low-competition keywords to gain traction, then scale to competitive terms as your authority grows. Tools like Google Adwords Keyword Planner and SEMrush remove guesswork-use them to find phrases your competitors overlook.

# Keyword Roulette