Dear ORKIN. I know what a roach looks like, thank you very much
Advertising Aug 18, 2016
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Dear Idiots at Orkin Pest Control,
Lots of folk’s enjoy a snack when they watch TV, so why do you insist of showing us a bug sandwich?
There is a scene in a recent Orkin commercial where a pest control tech says; ‘We know where bugs hide… what their favorite foods are (books, card board, clothes and so on). Then the guy peels back some card board to reveal, what looks like a large sheet of candied brown dots (with legs).
After having been totally grossed out by this commercial, I have memorized the intro, so I can quickly flip the channel before I am served a visual ‘bug smorgasbord.
Conclusion:
Every man, woman and child knows what a roach looks like. DUH.
Find a new ad agency that has at least one creative brain-cell.