How To Clear Bad Press From Search Engine Results

Disgruntled customers sometimes write negative comments about a company in their blogs, or some of your competitors might like to damage your reputation by creating fake comments about your site.

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?

1. Ask for a removal

Send the webmaster of the web page in question a polite email and ask them to remove the negative comments. Be friendly and don’t threaten the other person. Many web admins will cooperate if you explain the issue.

2. Give web pages with positive comments a boost

Find websites that contain positive comments about your site. Link to these pages from your website to increase the link popularity of these pages. The web pages with the positive comments might get more inbound links and higher rankings than the others. You could also suggest web pages with positive comments about your website on social networking sites.

3. Use Wikis if appropriate

Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia. These Wiki pages might also get listed when someone searches for your company name. You mustn’t spam Wikis. Only add information about your company if it’s relevant. Spamming Wikis will backfire on you.

4. Ask for testimonials

If you receive positive feedback from customers, ask them to write a review on Consumer Reviews, Epinions, or similar sites.

5. Make sure that your website is in the first position

If your website comes first for your company name, then most people will click on your link and don’t look further. Use IBP to ensure that your own website has position 1 in the search engine results. Removing negative comments from the search engine results can take some time. It’s best to avoid negative experiences from the outset by providing high-quality products and good customer support. If negative comments still appear on the Internet, use the tips above to restore your company’s positive image.

Post excerpts from Axandra.com