Logotype, commonly known as a logo, is a design, a graphic representation, or a trademark symbolizing an organization.

Designed for instant identification, a logo can appear on company letterhead, advertising materials, and signs as an emblem that allows the organization to be easily recognized.

The value of a logo should be based on a few essential criteria:

1. Experience of the logo designer
2. Size & budget of the company using the logo
3. Scope and usage of the logo
4. Difficulty of the design

Does your current logo represent three of the key elements that make up a credible and high-quality logo design?

a. Does the logo portray your company in a manner that says that you are an expert in this field?
b. Is the logo “contemporary”, symbolizing a “forward-thinking” look?
c. Is the message that you are trying to convey to the consumer clear?

If you answered ‘yes’ to all of these questions, then why change your logo? By revamping your company image, you may risk losing your existing supporters, clients familiar with your products and services, your popularity, respect, and market share. You can, however, clean up your logo or update it with a lot less risk.

Essential Points To Consider:

• A logo should: -Attract attention and leave an impression
– Create a unique look
– Reflects the personality of the company

• Reproduction costs: The more detailed and colorful the logo design, the more challenging it is to reproduce, meaning a higher price.

• The size: The perfect logo design will look great on a signboard as well as on a business card or a pen.

• Logo design companies are by the dozen. Take your time, research different companies and designers, and compare packages to select a logo design company that suits your needs.

• Check your competition. What designs, graphics, and colors do they use? Remember that you need to be competitive.

• Trademark your logo. If your logo is trademarked, it prevents competitors and other third parties from using it. without permission