FedEx Social Media Visibility

I just saw a GREAT commercial where a business owner announces to his staff that he has hired his son and a bunch of friends to help generate more business for his ‘valve company’. How? They plan on developing more ‘likes’.

Social Media Visibility” features a humorous take on misguided business strategies.

In the ad, the owner of a radiator valve company announces to his staff that he has hired his son and his son’s friends as “senior social media strategists” to help generate more business. They plan to increase the company’s visibility by generating more “likes” on social media.

The comedic twist comes when one of the employees questions this approach, implicitly suggesting that simply getting more “likes” is not an effective or practical way to grow a traditional B2B business like a valve company.

The commercial then pivots to highlight FedEx as a more effective solution for expanding to new markets, contrasting the superficiality of social media “likes” with the tangible benefits FedEx offers for real business growth.

This ad is part of FedEx’s “Solutions That Matter” campaign, emphasizing practical business solutions over trendy but ineffective tactics.

Also see
When Big Brands Discover Social Media Marketing
How Google Could Ultimately Squash Facebook
How to Build an Audience on MySpace (just for fun!)