Optimized Online Copywriting

It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking), but people become bored and alienated reading it. Producing effective online copywriting is a creative process that blends art and science, using a balanced technique that combines various elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website.

Optimized online copywriting should ensure that your website is:

• Highly readable to your viewers
• Highly visible to the search engines, and thereby
• Commercially successful for you.

Many people and businesses don’t have the time actually to write web copy themselves.

A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of your website with the aim of transforming more of your visitors into customers.

Rarely will you get a second chance to capture your customer’s attention, so your first shot must be formatted for maximum sales potential and also catch the eye of search engine robots. But not too much… If your copy goes overboard in favor of the search engines, it earns you a penalty from Google that will negatively affect your rankings. Your website should always prioritize the reader. This makes more business sense anyway.

See: AI-GENERATED CONTENT FOR SEO – A DOUBLE-EDGED SWORD

Search engines provide a way for potential customers to find you on the internet.

People type a key phrase or keyword into a search engine, such as Google, Yahoo, or BING (or one of the many other popular engines), and this returns a page of listings – web page suggestions for that particular phrase or word. Obviously, you want your website to appear high on this list.

Optimized online copywriting targets explicitly the words and phrases people are using when searching for a product on the internet (Search Engine Marketing (SEM), keyword research).

You want to ensure your website stays at the top of the listings so people visit your website before others. With targeted copy in place, search engines are more likely to index your website on page one than if it does not include keyword-rich copy. This is an ever more critical issue when dealing with Google, the leading search engine today.

To rank highly in the search engines, the words on your web pages should never be an afterthought, but should be included right at the beginning in the original design of your website.

Content development is the most valuable asset that web developers can utilize in the bid for productive and successful search engine optimization (SEO) and Search Engine Marketing (SEM).

Hiring a professional copywriter is a wise investment in your business future.

Even if you don’t want to optimize your site, you should make sure that the words on your site are reasonable, enticing, spelled correctly, and artfully arranged to engage attention. Just because you can type letters or write some emails doesn’t mean you can write the copy for your website. The writing on your homepage is often how people decide whether the website is a scam or a genuine site. Your website’s credibility takes a nose-dive if the spelling is wrong, or the grammar is incorrect, or it just reads like bad, clumsy English. People will be disinclined to trust your content.

Within search engines, new technologies and algorithms are constantly being developed to make search methodologies more intelligent and astute. It’s never a coincidence when someone types in a search phrase and your website is indexed highly on the page. Keyword-rich online copywriting is a crucial component in achieving high search engine rankings.

IMPORTANT!
Google has been pioneering a new trend of intelligent search engines that are not attracted to mere repetition of words throughout the text, but which look for meaning, attempting to make grammatical sense of the information and trying to understand what the web page is actually saying. This is forcing webmasters to improve the content on their web pages or suffer the consequences.

The old saying has never been more relevant: ‘Content is king.’