This might be the fastest way to destroy a brand image. Jaguar’s new Copy Nothing ad has had nothing but backlash. Jaguar couldn’t have picked a worse time to shift its brand. Moreover, Jaguar is not the product that they’re selling. They are selling controversy, leaving audiences confused and divided. I feel sorry for the engineers. They put in so much effort to create classy cars only to have their work devalued by the marketing team.

What do you think?