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Mayflower Moving Creepy Commercial

Advertising Aug 26, 2012
Mayflower Moving Company Creepy Commercial

Mayflower Moving Company  Creepy Commercial

Is it just me, or am I being too critical about the Mayflower moving commercial? It opens with a bunch of Mayflower moving guys manipulating a giant wooden puppet of a young woman. See the video below.

What is Mayflower trying to convey?

1) Are their customers puppets on strings for their easy manipulation?
2) Their customers are as dumb as wooden puppets?
3) Their customers look creepy?
4) They’re moving guys like looking up the skirt of a giant wooden puppet as they walk it down the street.

What does a gigantic wooden puppet have to do with moving your personal belongings?

If the advertising company dreamed this one up, then they get a big fat F.
This is a really creepy, poorly conceived commercial that has absolutely nothing to do with Mayflower’s core services. This one needs to go back to the drawing board.

About the Commercial Giant Steps

The Mayflower moving commercial featuring guys manipulating a giant wooden puppet of a young woman has been described as strange and unusual. This giant marionette was used in a 2010 ad campaign titled “Giant Steps” to symbolize the care Mayflower claims to provide in handling customers’ belongings.

Siblings Music scores an emotive, true-to-picture, alternative folk piece as Rabbit director Brent Harris brings humanity to the moving process in the new visually poetic “Big Move” for Mayflower, out of Grey Worldwide NY. The cinematic spot features a 20-foot marionette puppet, showing the care and attention to detail provided by the moving company, Mayflower.

# Mayflower Moving Company Creepy Commercial

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