Ten Reasons to Redesign Your Website

1. Beat the competition

Ten Important Reasons to Redesign Your Website – The power of the web allows people to find information with ease. New customers can find your website from anywhere in the world. The downside is that they can also find your competitors just as easily. It’s essential to make a good first impression and stay ahead of the competition. Failure to do so could cost you valuable customers. If your website is comparable to your competitors’, consider a timely redesign to make sure you are leading the pack rather than following.

2. Present your organization’s current market position

Organizations need to evolve to ensure they can deliver what customers need today. If your website was designed a couple of years ago and hasn’t been updated, it’s possible that it doesn’t reflect your organization’s current market position. A website redesign is an excellent opportunity to assess your current position and your desired future goals.

3. Out with the old, in with the new. Websites date.

It is unfortunate for organizations that websites show their age if left unattended. If customers discover that information or products on your website are outdated or, worse still, incorrect, your reputation can be damaged. If your website is obsolete, consider using a content management system suitable for the job to keep it up to date.

4. Self-service. The beauty of the web is its immediacy.

You don’t have to wait for the current batch of printed brochures to run out. With a website, a quick update can get the latest product information out to a global audience. The theory is grand, but in practice, many websites forget about their content, and it soon becomes outdated. There are a few reasons why this might be, but often it’s because the website can only be updated by one person, usually the original designer. If you struggle to keep your website content fresh, it might be time to consider a redesign, allowing people within your organization to keep it up to date.

5. Make the site more usable and give the client what they want

How many times have you visited a site and not been able to find what you needed, or tried to buy something online, only to discover that it is out of stock? Problems like these can be avoided by thinking about what your customers are trying to do on your website. Resolving the problem might be as simple as improving the signposts to key sections or pages, but a redesign allows you to listen to your customers and create something that will be easier to use.

6. Reach a wider audience

Just because you have a website doesn’t mean people will automatically find it. Competition for the top slot in search results is fierce. Making your website “search engine-friendly” will improve its chances of being seen. Building a ‘search engine-friendly’ website from scratch that conforms to web standards is more effective than trying to adapt an existing one. In doing so, you can ensure that it appeals to both customers and search engines alike.

7. Increase your sales

The Holy Grail for all websites. Websites are often designed with no thought on how organizations can harness the power of the web effectively. The wrong message in the wrong place can result in a website failing to meet your organization’s expectations. Developing a web presence is relatively straightforward, but developing one that meets your organization’s expectations and goals is a little more complex.
Are visitors being directed to the right sections or pages on the site to make a purchase? Does the design promote your current brand? Are people signing up for your newsletter? Is the copyright for the site? If you suspect they may not, then it’s time to get your website to work a little harder for your organization.

8. Create appropriate content for the web

Web content is different from print content. With the immediacy of the internet, it’s not appropriate to use exact copies as your print material. When reading web pages, users scan for information relevant to them. If your content is not presented in a way that delivers that information swiftly, you run the risk of losing customers to your competition.

9. Promote an event or product launch

The launch of a new product or event might be the catalyst for considering a website redesign. If your current website fails to do an event or product launch, you could damage its success. A website tailored to the needs of an event
A product launch is far more effective than trying to shoehorn it into your existing website.

10. Communicate with your customers

What better way to raise your organization’s profile than by announcing a new, improved website that delivers what your customers want in a clear, usable format? Onn. The launch of a new website is an excellent opportunity to connect with your customers and strengthen your relationship with them.

# Ten Important Reasons to Redesign Your Website

Post excerpts from Nick Tatt