Orion Algorithm and SEO

Every so often, a new development emerges that is so significant, changing the way the entire SEO-using world works with their websites for optimization and proper promotional structure.

Most recently, the purchase of the rights to the Orion Algorithm by Google. Equally important is that Yahoo! and MSN have both taken an interest in the Orion Algorithm and vied for its ownership.

The Orion Algorithm, for those of you who aren’t working for a search engine, is something that has actually been kept quite secret.

Its specifics are not known, but what is understood is that it is a new technology designed to improve engine performance. It allows search results to be displayed immediately as expanded text extracts, so users can see the relevant information without needing to check the site to ensure it’s what they’re looking for.

The option to visit the website is still available, but it’s up to you to choose to do so.

To web designers, search engine optimizers, and other website owners, it means that there will likely be another shift in how websites are ranked and indexed. Furthermore, the traffic to the website will be much more specific to that site’s target market, as fewer people will land there only to find that it is not what they are looking for.

For users in general, this will mean that the results displayed through Google searches will be much more similar to those found on Ask.com. It will allow users to judge the content of the site against what they’re looking for without having to click on the link.

It will make searching much simpler and more practical for users who will be able to review everything in one place. Then, when they come upon the site or sites that interest them, they can still click the link and learn more about the site in depth.

This means that the Orion Algorithm is essentially a new way of evaluating websites based on the search terms used for them.

Instead of ranking the website based on the search phrase bsed by the user, the Orion Algorithm may also dig a bit deeper into the pwords searching aor related phwordsas well This concept, while not entirely new for directories, is the first of its kind for the standard search engines that are typically used on the internet. This will mean that search engine optimizers will need to adjust their overall strategy so that it now appeals to search engines in different ways.

Among the techniques that can be used to search for other relevant terms using the Orion Algorithm are the following.

Their relevance and weight have not been determined, as the Orion Algorithm is being kept in the utmost secrecy. However, knowing what we do about Orion, it is logical to believe the following:

1 – Directories are the least likely to be considered using relevant phrases. Although they may be used as supplementary keyword sources, they will not likely be considered results in themselves. The drawback presented by this approach is that there will be fewer cross-referenced popular keywords than currently, due to the results generated by directories in response to a search engine query.

Thesauri are relatively unlikely to be used for discovering related phrases since the technique rarely works for related keyword phrases used in searches. It may be possible for single-word searches, but as soon as multiple words are used, or even when acronyms are employed, it becomes much more difficult to find proper terms using thesauruses.

3 – Search behavior is also unlikely to be used to document relevance for future searches. The concept is sound, as it would allow search behavior patterns to be collected and then predicted. However, this would not allow for decent results until the search engines have had enough time to compile adequate results and then assess the behaviors that have been recorded.

We may never know precisely what goes into the Orion Algorithm. Still, search engine optimizers, as always, willl continue testing new resultsto create titless that are most likely to achieve superior search engine ranking results.

Post excerpts from Mark Nenadic