Google & Sun Microsystems Partnership
Google Products Oct 14, 2005
Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.
What did they decide? Google’s toolbar will be bundled into downloads of the Java Runtime Environment, and Sun’s Java will power new software developed and released by Google. In future updates of its toolbar, Google might also include links to Open-Source software that directly competes with Microsoft software, such as the OpenOffice suite.
What does this mean for search?
This is probably only the first step in Google’s and Sun’s battle against Microsoft. Google wants to win more market share among desktop users and move computer applications from the desktops to the Internet.
Google has also recently filed a new patent that suggests the company is working on a way to monitor all your actions to constantly build personalized search queries. According to the patent specification, Google aims to monitor what you type in your word processor, the items you copy to your clipboard, the position of your mouse, the content of your emails, instant messenger messages, and more.
If Google has access to Sun’s free Open Office suite, it might be easier to do that. By gathering as much information about you as possible, Google can offer you personalized search results and, more importantly to Google, customized ads.
What does this mean to you? It seems that many of Google’s recent “free” applications primarily serve the purpose of gathering more data about you so that Google can monetize that information for targeted ads. If you use many different Google services, you share a lot of information with Google. It’s up to you to decide whether you’re willing to exchange private information for free software and services.
This distribution partnership is likely just the beginning. We can likely expect a lot more from this alliance between these two online giants.
Also see:
Relevance and Revenue Generation
Jagger or Jäger? Google’s Update Unraveled
Jagger Update rattles SEO world
Google Inc. and Sun Microsystems Partnership
Google Inc. is set to introduce its instant messaging system
Deep Thoughts From the Googleplex
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