How To Build An Audience On MySpace

MySpace is a great social media platform that marketers can leverage in several ways. One of these is building a large audience for your profile, which can then be used to drive traffic to your site, interact with consumers, create brand awareness, and even empower people to promote your company for you.

The problem is that most people don’t know how to build a large audience. And unless you’re a well-known, popular brand, chances are that if you build it, they won’t come. Here are some things that you can do to make a large, relevant audience on MySpace:

Gather in groups

MySpace has groups for almost every topic imaginable. Find the groups relevant to your business and start befriending the people who are members of those groups. It’s also a good idea to establish a group of your own based on your brand or a topic of interest.

Participate in forums

Many people are unaware that MySpace has forums on its site. Well, they do, and many of the sections are very popular. A good way to find people with similar interests is to drill down into discussions centered around relevant topics.

Find like-minded users

You can search for people on MySpace by their interests, as listed in their profiles. What better way to find people who are interested in your brand than finding them based on their interests?

Seek out friends of friends.

Usually, people become friends because they share common interests. Searching through friends of friends is a great place to find people who have a good chance of being interested in you, too. Not all friends of friends will be into what you’re doing, but there’s a good chance lots of them will be.

Don’t overlook a competitor’s friends.

Just because a user has friended one of your competitors, it doesn’t necessarily mean they are loyal to that brand. Often, they have just friended them based on interests, not because they are evangelists for that brand. Besides, people can like more than one company in each space.

Promote your MySpace profile elsewhere by linking to it from your website.

There’s a good chance that many of the people visiting your regular site also use social networking sites like MySpace. They may not even know that you have a profile. Let them know, and they might add you as a friend.

Optimize your profile for search.

Having your MySpace profile rank well for your brand name is not only a good reputation management strategy but also a good way to increase your audience. Avid users of social networking sites like MySpace would often rather visit your MySpace profile than your regular site. So when they search out your brand, make sure they have that option.

Post excerpts from Cameron Olthuis