Liberty Mutual Nothing Funny About Crashing Grandma Through A Wall – What are the folks at this insurance company trying to convey? There is no positive message or branding in the commercial. It’s a bad concept not well thought out. They are desperately trying to ride the commercial coat-tails of Geico Insurance clever concepts. Crashing grandma through the wall is not a clever concept. It’s just plain dumb and unrelatable. Moreover, it is a cheap shot at seniors who have lost their mobility. What’s next, maybe Grandpa hand-gliding off the roof?