Liberty Mutual Wet Teddy Bears

Let’s hang this one out to dry. In otherwords, you never associate your brand or product with a negative message. More specifically, if your customers expect a specific product (in this case, it’s a hot dog), you don’t give them something they can’t eat, like a wet teddy bear. Moreover, in this commercial, the customer is clearly disappointed and confused.

On the other hand, I get what they are trying to do with this commercial.

For example, they are trying to make a silly concept memorable. However, in this case, the idea is entirely unreliable. This commercial is not relatable on any level.

Also see: Summer’s Eve TV Commercial: The Elephant in the Bathroom is Just Plain Wrong.

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Comments (23)

RENE
08 Apr 2021 - 12:55 pm

AWFUL!!!!!!!!!!
- Jeff
  16 Apr 2021 - 12:28 am
  
  It’s idiotic. But so is an Emu. Those commercials are all stupid. I’d never buy that insurance.
  - Tawnya
    06 May 2021 - 11:17 pm
    
    How stupid
- Lou
  20 Apr 2021 - 6:30 am
  
  Please stop that wet bear commercial ! It plays 20 times a night make you crazy. I would never buy your insurance
  Because of your awful commercials !
- Jackie Ray Montgomery
  26 Apr 2021 - 2:59 pm
  
  Someone needs a different advertising company!!
  Wet Teddy
- Ron
  03 May 2021 - 12:32 am
  
  Really weird!
Rick Vidallon
08 Apr 2021 - 1:31 pm

I could not agree with you more!!
Christian Black
09 Apr 2021 - 5:20 pm

Yeah, Liberty Mutual actually does have superior auto insurance to almost all other popular insurance companies, but this commerical sucks, and doesn’t make any sense.
Jim
12 Apr 2021 - 1:30 am

…and the entire premise of the campaign is silly. Who buys insurance that is NOT tailored to them?
Maddy
15 Apr 2021 - 1:59 am

This is one dumb commercial.
Jeff
15 Apr 2021 - 2:14 am

I hate this.
Mark Knoffler
16 Apr 2021 - 3:31 am

The wet teddy bear concept is not only creepy and stuck on retard, it’s down right pedo.
Joe Dynazor
22 Apr 2021 - 8:49 pm

Worst ad campaign I’ve ever seen.
Rat_Farts
25 Apr 2021 - 4:54 pm

Some “professional” actually got paid to sit down and come up with this? Worse yet, another executive was stupid enough to buy this advertisement for their business? I probably would never get LMI based on their ads, even if they were the cheapest. This makes me dislike them. Every time these types of stupid commercials come on, all I can think of is how they interrupted my programming and wasted my time for such stupidity.
- Onju Armrest
  03 May 2021 - 5:48 pm
  
  As the professional—and member of an oppressed people—who created this, I can only assume you’re a racist. More evidence of the white privilege that dominates our culture. If you were more in tune with the reality of our culture, you’d understand the cultural significance of a white man selling wet teddy bears.
Red
26 Apr 2021 - 9:34 pm

I suppose the seller’s instructions would be to keep your wet teddy bear in a pot of water in the refrigerator, and be sure to change the water daily. … you know,.. keeps it from “going bad.” God knows you certainly don’t want THAT!!!
Mark Theodore Powell
26 Apr 2021 - 11:02 pm

Annoying and stupid. Get it off the air. I change channel when it’s on. Must be the owner’s kid who wrote it. Obviously a two year old.
Fred Harrison
28 Apr 2021 - 3:50 am

Oregon Gov. Kate Brown’s COVID social distancing TV commercial shows a baby shower taking place outdoors with masked attendees in the pouring rain, with a teddy bear floating away in the deluge at the end. The leftist message in this ad is quite obvious. They are there to control the narrative, and leave everyone hanging out in the misery of the wet cold.
Diane
28 Apr 2021 - 6:12 pm

This commercial is hard to explain to a child, who loves their teddy bear and cannot understand why someone would drown it in hot, steaming water!!! We should not have to explain, to a child, commercials such as this! Not ideal advertising. It is getting attention negatively during the daytime while children are with their family in front of a TV!!!
- admin
  29 Apr 2021 - 2:26 pm
  
  Diane, I had not thought about this from the perspective of a child and his or her teddy bear. Above all this drives home the point, this commercial was not well-planned on many levels.
Steve Johnson
01 May 2021 - 11:58 pm

Dumbest commercial ever. I did like Mayhem for Allstate.
Chris
05 May 2021 - 11:53 pm

Could it be that the ad agency threw this one in as something so bad it would make all their other ideas look genius? But the agency did not realize the C-suite at the insurance company had smoked a ton of weed at lunch before the presentation and were totally high? Just trying to figure out how this annoying, awful ad made it onto television to torment me daily.
Linda Day
07 May 2021 - 11:24 pm

Between the wet teddy bears and the stupid guy in the yellow shirt with the stupid emu, I don’t know which is worst. What they don’t understand is these commercials are so bad, I would not buy insurance from this company. I called and told them their commercials were stupid and he hung up on me 🙂