Google Jagger Update from Googler Matt Cutts

Matt is becoming a sort of weatherman for the SEO crowd. He has some information on the current Google rankings update, which WebmasterWorld has dubbed “Jagger.”

Other great resources about the Google Jagger Update:

Jagger1 – I (Included changes in displayed PR and BL )
Jagger2 – Has started and will probably end next week.
Jagger3 – Will start soon (Wednesday probably at the earliest)
See: http://www.jimboykin.com

My friend and SEO mentor, who shall remain nameless (The less Google knows about him, the better), explained it to me from his point of view.” I will call him because he became involved in the Internet when COBOL, DBASE, and FoxPro were all the rage.

This is Mr. K’s take on the recent Google Dance.

When Google rolls out a radically new algorithm, it doesn’t release it to all its server units. Some servers’ IPs are blocked so that they can test the new “alg” against the group of blocked servers. The updated servers or ” Googlefeed” you and I see were rolled back, I’m guessing 6-8 months, so that they can test the indexing speed of the new algorithm against the old algorithm or block IPs.

Fast, greasy, blinding indexing speed means faster Google caching of data. In light of the growing paradigm of new data being posted to the World Wide Web, speed is what it’s all about. I’m also guessing that “GoogleBase’ figures into this equation, but that’s food for another blog thought.

So, my friends, keep the faith, and next time, don’t put all your marketing eggs in one basket. There’s never been such a thing as a free lunch!

Also see:
Google Acquires Australian Technology
Rant and Rave About Google
The Dark Side Of Google
The Google Conspiracy Theory
Pulling Google
What Is Google Base?

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Comments (12)

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