Producing Successful Web Advertising

Starts with an idea that develops into a concept for further development. This is the essence of a successful advertising campaign. Your advertising conveys ‘who you are’, ‘what you do’, and ‘how you do it’.

Develop a clear, concise message.

Your advertising message or campaign should be direct, unambiguous, and concise. A website brings all the traditional advertising vehicles of radio, print, direct mail, and broadcast together in one spot. With that kind of power, your message needs to be on point. There needs to be a website WOW factor in your Web Design.

Making an impression

You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately, the sad truth is that many business owners can’t. One of the most significant problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations.

You will not make much of an impression with a handful of poorly written brochures and a few out-of-date photographs. The Web has become a sophisticated communication platform, able to deliver audio and video content. However, the problem has become even worse. Websites need to provide appropriate copy and images in addition to audio and video.

You must have a story to tell.

At the heart of the problem is fear—fear of making a definitive statement, declaring loud and clear what you do and why anyone should care. You must have a story to tell, and you can’t be afraid to tell it as loudly and boldly as you can.

Post excerpts from Jerry Bader

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