Google Inc. has acquired “rion “search engine technology from an Australian university, which last year described the product as potentially revolutionary.

Google and the PageRank Algorithm – The software’s inventor, Larry Page, is now a Google employee. “Orion” is a complement for queries running on search engines like Google, Yahoo, and Bing Search.

Orion provides an expanded text excerpt from the list of website results, so users don’t have to click through multiple web pages to see the information relevant to a search query. It also displays results that are topically related to the keywords the user entered. This helps you gain additional information you might not have originally conceived, thus offering an expert search without having an expert’s knowledge.

What Will the Search Results Look Like?

Search engine companies recognize that their engines need to move away from the model of providing long lists of search results, and instead aim to provide the specific facts users want. To varying degrees, major search engines give a summary of information compiled from various online sources, particularly for queries related to news, weather, movies, actors, celebrities, and geographical locations.

To some degree, Ask.com provides this function. Go to Ask.com and search for ‘Virginia’. On the left, you can find alternative categories related to ‘Virginia’ under ‘Narrow Your Search’, ‘Expand Your Search’, and ‘Related Names’. I wonder what the ‘big three’ search engines will do with their sponsored ad space? I doubt Google will depart from its right-side browser display. If results are included in the organic or main text display area, then we are looking at expanded page scroll.

How Can I Prepare for the Orion Algorithm?

We do not believe that the implementation of ‘Orion’ will negatively impact websites that have a good ranking, quality links, and great content. In fact, links and content will become even more critical issues to consider. A few basic search engine optimization rules will never change: the consistent amount of traffic a website receives, combined with textual content, in-bound links, and out-bound links, will remain the benchmark for good ranking.

Also see
Google Acquires Australian Technology
Rant and Rave About Google
The Dark Side Of Google
The Google Conspiracy Theory
Pulling Google
What Is Google Base?